◯ PHASE 2 – Building Your Offer/Choosing Your Niche
→ 2.1 – Pre-launch & planning
→ 2.2 – Selecting your niche
→ 2.3 – Recurring value adds
→ 2.4 – Roadmap for success
→ Bonus – Real life example
From a business standpoint, the reason a community is important with business
It’s important to understand that a platform like Discord isn’t the next TikTok or something, it’s in a totally different league.
For coaches & brands, Discord is a channel to talk to your community, receive instant feedback and have true conversation with prospects/customers to be warmed up.
My niche was a trading server, which during the “C*VID era” was really popular (and still is today). Despite 100s of new servers popping up, I capitalized on the trend and used the power of TikTok virality at marketing I was able to make it a success before selling the Discord server to a bigger trading server.
Since it was an audience of over 10,000 people, anyone with a better audience than I did would see it as a no brainer. I then moved on to do this, build and scale other Discord communities.
The principle in selecting your community niche is just like anything you do online: sell what you’re good at. And to expand further on that, you should be selling access to items/services that people could not or cannot easily find online.
In Phase 3 we’ll be diving deeper into monetization strategies for communities.
A great place to start is visiting whop.com to see what type of paid communities people are hosting and winning with.
Later in the training I will give you a detailed guide on what Whop is, but to but it simply as the photo shows above you can sell paywalled access to your digital products. Most businesses on there are selling access to their Discord or Telegram groups. As you can see the main categories are: reselling, trading (stocks/crypto), sports betting, e-commerce, life hacks, business, students, gaming and social media. Note: these are of course very broad so feel free to explore each of the sub categories.
Whop processes $200m / year in subscription payments. 200 million.
And another cool stat for you is that by my estimations having worked with many of their top sellers is that every seller on page 1 of their categories is easily doing over $100k/mo, regardless of the niche. I know this because I have clients on there doing 2-3x that who aren’t even placed on page 1.
* Ranking is done by MRR (monthly recurring revenue) and changes frequently. More on this Phase 4 of the training.
To be clear, anyone can sell on Whop and you don’t need to fall into those categories named. Here’s a quick list of online coaches & creators who can have a paid subscription community:
- Fitness coaches
- Dating coaches
- Fashion creators
- Cooking creators
- Tech creators
The list could go on, but really anyone who creates content online.
A good portion of this training will focus on the paid community aspect, where the product itself is to join the community, but many people could benefit just from a 100% free community where their audience can be notified when they’ve posted new content.
Here’s two automated systems that we setup for all of our clients:
By using “@everyone” the community is immediately notified of the new content posted. This means you can use this as a views/engagement boost and help the algorithm to push it out more.
here you will share what people will be doing in the discord and how to keep people neagement as well as the importance of it ... share how it will relate to sales and integrate a case studyutopia realted charts, breakdowns of them and what someones 3 month roadmap should look like 