◯ PHASE 4 – Setting Up Your Discord Server
→ 4.1 – Discord A-Z: Channel, Category & Role Structure
→ 4.3 – Server Permissions
→ 4.4 – Branding & Embed Messages
→ 4.2 – Optimizing For Sales
→ 4.5 – Using Bots On Discord
→ 4.6 – Security Checklist
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- Branding
Branding is crucially important when building a sustainable Discord server
Having a branded Discord will lead to a trusted community, higher conversion rate, and a higher customer lifetime value
Some things to think about when branding:
- Server name
- Role names
- Logo / banner
- Emojis (stick to 1 theme)
- Having social proof
All of these should be personalized to your specific Discord to make it stand out
- Boosting your server
This is a subscription from Discord that allows you to customize your Discord server more for $90/month
It includes:
- Custom emojis
- Custom stickers
- Better audio in calls
- Custom invite link
- Animated server banner
More personalization = better
- Roles
The main 4 you’ll want to cover are:
- Free users
- Premium users
- Community mangers
- Admins
As I said before, create custom names for them to fit your niche and have fun with it!
- Channels
Every Discord needs channels, here are 10 good ones (you may not need all of them):
- Verify (the first channel for when people join)
- Announcements (to tell users news + promote special offers)
- Upgrade (where people can get a premium subscription)
- Free chat
- Premium chat
- Testimonials
- Community calls
- FAQs (cover any possible objections)
- Affiliate (give people affiliate links to promote your Discord)
- Premium channel (links to course / other resources. Load this with value)
